A Vintage Summer

By Jenn Thornton By Jenn Thornton | June 30, 2022

The classic yet sophisticated taste of refreshing AIX Rosé is a must-have for all your summer celebrations.

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Seeking a modern and sociable summer wine? AIX Rosé brings the casual elegance, spontaneity and generosity of its native Provence to new places and appreciative palates around the world. A creation of Maison Saint Aix, a French winery situated in a 140-year-old domaine, the brand is an invitation to celebrate the simple moments and to pass the rosé — AIX (pronounced “ex") is a fresh, fruity and fragrant celebration of friendship that tastes better when shared.

Made for those who know how to appreciate wine — and those who know how to appreciate life — AIX Rosé is of-the-moment, for every moment, and expresses a love of local places and style, everyday outdoor adventures and good-time get-togethers. This summer, AIXperience the unexpected.

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Together with AIX, show love for your local places and style your way. A global wine that is loved locally, enjoy it at an outdoor concert series in your city or stage a charity event for a local cause with homegrown talent and a lovely glass of AIX Rosé for your guests. Hire your favorite local chef to prepare a private AIX Rosé wine pairing for an elegant summer celebration or plan a Palate to Palette en plein air art and wine experience for your favorite creatives and literally paint the town. For a “Love of Vintage” event, host a designer fashion swap and serve AIX Rosé to your style-loving guests to raise money and awareness for a local nonprofit. Or rent out the patio of a buzzy local wine bar or restaurant and play Sommelier for a Day with friends and AIX Rosé.

For alfresco fun, AIX gives everyday outdoor adventures a refreshing twist. For a rooftop balcony or backyard bar, and arrange a “Wine with the Stars” night of classic open-air cinema and get Uncorked with AIX Rosé. Maybe even a little Sideways. Or re-envision your next daytrip as a Wine Tasting Away. Pack a picnic with AIX Rosé and a delicate cheese pairing and hit the road. Head up the coast, down a winding road, watch the city lights or wine in the woods. Take a bottle out for a spin after an all-day cycle tour through local wine country and bring a bottle on your next hike for après rosé.

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From rosé-inspired brunches and barbecues, to book clubs and wine and craft nights, AIX Rosé is the VIP of good-time get-togethers. It’s always happy hour somewhere, but happiest at home. Make AIX the star of your backyard wine bar. String up some café lights, put out bistro seating and set the table with plenty of bottles to make a wine connection among friends. Return to your guest list for a “Summer in Provence” soiree with AIX Rosé. Ask guests to wear pink and play wine tasting party games ranging from trivia to bingo to a spirited round of charades. With AIX, everyone wins.

Come together with AIX Rosé to celebrate the joy of friendship, the magic of every moment and your favorite rosé.

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