Aboslut Vodka Stuga Launch

| June 28, 2013 | Parties

Sweden comes to Chicago, courtesy of ABSOLUT Vodka

ABSOLUT brought a decidedly traditional, intimate Swedish summer cottage experience, known as a Stuga, to life in a West Loop warehouse for over 400 bar and nightlife industry professionals over two days. Each Stuga provided a different experience that brought the brand to life through a combination of modern technology and industry celebrities such as key distillery personnel from Sweden and kings of the cocktail scene who educated and entertained the trade.

On the first night, the town square in the heart of the Stuga village became the extraordinary 'outdoor' setting for an exceptional communal dining experience with food from acclaimed chef, Fabio Viviani of Siena Tavern who prepared a meal for 75 of the most influential top tier trade members in Chicago. Fabio praised ABSOLUT for its one source production philosophy and commitment to consistently high quality and local ingredients, which is similar to his belief in producing the best cuisine. The night following 300+ influencers of the Chicago bar community enjoyed a live performance by The Cool Kids and The Hood Internet.


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