We have reached a point where practically anything can be purchased using cryptocurrency, even perfume. Just announced, luxury Benigna Parfums will begin accepting crypto as a valid payment method for its online orders. The perfume brand is most popular for its gender-neutral high-quality, floral fragrances and timeless crystal bottles with 24K gold plating.
The brand understands the current market and is working towards catching the attention of customers worldwide, through this new currency approach.
“The brand simply could not continue to ignore the changes that are taking place in how people use and view money, especially when we consider the preferences of our forward-thinking, international clientele,” expressed Benigna Parfums Founder and Creative Director Benigna Ajuogu. “If they are attracted to Benigna Parfums, it is because of its innovation, as well as its aesthetics. The reality is that many online luxury consumers actually would prefer to use cryptocurrency, and we need to accommodate them.”
Beniga Parfums is predicting that its percentage of sales in crypto may reflect 3.9% of the current population who is estimated to be using crypto. With luxury consumers at the forefront of the cryptocurrency space, that percentage might even be greater.
Famed fragrances the brand is celebrated for its beautiful scents including, Absolute Celebration which is explained as, “A bright, fruity floral filled with positive energy that celebrates the supreme victory of achievement,” Premier Amour, “A fragrance for cherishing special moments, featuring lush white tuberose and heliotrope, melding with the citrusy tang of bergamot, tonka bean, clove and rare woods” and Escape Velocity, “Boosting confidence with the heady, fresh floral dramatic notes of white rose, bergamot, heliotrope and resinous woods.”
Cryptocurrency has quickly been integrated into society, with approximately over 300 million users worldwide. Popular payment currencies include Bitcoin, Ethereum, Cardano (ADA), Binance Coin (BNB), Tether, Solana, XRP, Dogecoin, Polkadot (DOT) and USD (USDC).
The luxury fragrance brand is an earlier adapter of what may be the next, normal form of payment. While they will still accept traditional payment methods, the commitment to cryptocurrency denotes their commitment to the future.