Get the Scoop on Wedding Planning with Beth Bernstein of SQN Events!

By SQN Events (Sine Qua Non Special Events) By SQN Events (Sine Qua Non Special Events) | February 22, 2022

Lila-Joe-Wedding-Nakai-Photography-0229a.jpgCourtesy of Nakai Photography

What is your best advice for engaged couples?

The very first thing engaged couples should do (aside from telling family and friends that they're engaged, of course!) is have a very candid discussion about the budget, guest count, and “must haves” (such as band versus DJ, videography, etc.) for the wedding. These three pieces of information are critical when you start planning. They will help you prioritize what you want to spend your money on and how to go about it smartly. (Of course, hiring a wedding planner will help you stay on track for both when things need to happen and how to stay within your budget.)

What sets your brand or business apart?

SQN Events only produces eight (8) events per year, allowing for each and every couple we work with to get our undivided attention, making every couple feel special and well cared for. We are not a wedding factory; we are a boutique business, prioritizing quality over quantity.

Courtesy of Amanda Megan Miller

What is the most gratifying part of your business?

My favorite part of the wedding is the recessional. You can tell from the smiles on the couple’s face and the sheer excitement they are exuberating that they are now entering the next chapter of their lives, truly happy. Any stress of wedding planning, tough family dynamics, or bumps in the road melt away. It is the best part of my job, hands down.

What do you think is essential for any wedding?

The word “essential” is actually embedded in our name! SQN Events comes from the Latin phrase, Sine Qua Non, which means essential or indispensable ingredient. What I believe that is, is keeping the big picture in mind. The reason you’re having a wedding is to take the next step in your relationship and actually get married! Yes, as a wedding planner, I love the details and a gorgeous celebration, but what’s most important is the ceremony. A lot of people lose sight of that and focus on the small stuff which just adds stress and takes away from the true reason you’re doing this in the first place.

Courtesy of Cristina G Photography

How far in advance should couples book your business?

I’ve planned weddings in as few as four (4) months and as far in advance as over two (2) years (thanks, Covid). We’d ideally like to start working with couples 12 to 15 months in advance (we only offer full planning services). This timeline has become much more flexible over the past year as the pandemic has forced couples to reschedule their weddings and many venues are booked through 2022. Things will start evening out beginning next year, which will make everyone happy (couples and vendors!) as we move beyond the pandemic.

SJ-892.jpgCourtesy of Cristina G Photography

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SQN Events
Instagram: @sqnevents

Courtesy of Nakai Photography

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