RM LUXURY GROUP, COMPASS, SPORTS & ENTERTAINMENT DIVISION, PRINCIPAL & LUXURY REAL ESTATE AGENT DRE# 475169040
Working with high-net-worth and celebrity clients requires a unique skillset, one that Rafael Murillo has developed in spades. “My niche is in providing a high level of confidentiality and personalized service to exclusive clientele,” he says. “My clients value their privacy; I take great care to ensure that their transactions are handled with the utmost discretion and professionalism.” Those clients are also looking for ultra-unique properties—at any cost—and Murillo has an eye for pinpointing homes that cater to their lifestyles and needs.
It shouldn’t be shocking then, that Murillo has become a celebrity in his own right. With more than 20k followers on Instagram, he harnesses the power of social media to get properties sold quickly and efficiently. This past year has been particularly successful, and sparked a new motto for Murillo: “Expired, Relisted and Sold!” He’s taken over and turned around listings that simply weren’t selling under previous agents. “My unique approach of identifying the reasons a property hasn’t sold and implementing a strategic marketing plan to correct those issues has resulted in many successful sales,” he says, hinting at the cinematic video tours, stellar photography and targeted advertising he keeps in his arsenal.
As always for this real-estate veteran, though, it’s a combination of hustle and determination that brings about results most organically. “I will stop at nothing to maximize exposure and showcase your property in the most favorable light, ensuring your home sells for the highest possible price,” he says. “Trust me to leave no stone unturned.”