New York may be the fashion capital of the U.S., but fashion-forward style can be found anywhere. Influencers born, raised, or based in the Midwest have a pulse on the trends and can be found on Instagram, TikTok, or even their own blogs. With eyes for style, these influencers have made a name for themselves and can offer creative inspiration for those looking to step up their wardrobe.
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We’ve plunged right into America’s heartland and compiled a list of five essential Midwest influencers to follow for style inspo, fashion-forward trends, and aesthetically-pleasing feeds.
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Instagram: @annaxsitar / TikTok: @annaxsitar
One of TikTok and Instagram’s most colossal stars, influencer Anna Sitar rose to fame because of her fun, quirky videos that popularized several phrases, including “If (insert situation here), I don’t want it,” and “starbies,” in reference to Starbucks. Recently, the Michigan-raised TikTok star modeled for Miami Swim Week and continues to wow the internet with her fashionable looks and makeup transformations. If you’re in a pinch and need a quick look to try, check out Sitar’s socials.
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Instagram: @helen_berkun / Blog: Helen Berkun
Chicago-based content creator, fashion photographer, and celebrity stylist Helen Berkun has the scoop on style. A highly sought-after host for Midwest fashion events — including those associated with Teen Vogue, Guess, Neiman Marcus, and Kate Spade — this versatile influencer’s flair for elegant style makes her a social media stand-out. Whether you’re looking for casual outfit inspo or need direction for high fashion, Berkun’s Instagram is a lookbook for all things chic.
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Instagram: @jenniferlake / Blog: Style Charade
Bright pops of color, endless creative styles, and a wide selection of resources and advice? Jennifer Lake’s Instagram has it all. The Chicago-based influencer has rows and rows of style inspo on her social media, but it doesn’t end there. A fashion, home, and travel blogger, Lake takes to her online blog to document and share her finds. For all things pretty, Lake’s Instagram and blog are a spectacular one-stop-shop.
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Instagram: @jordynjones / TikTok: @jordynjones
Originally known for guest-starring on Lifetime’s Abby’s Ultimate Dance Competition, Jordyn Jones has made a name for herself as an influencer, podcast host, and style enthusiast. The Michigan native’s Instagram is filled with a range of fashion-forward outfits, including styles for everyday wear, clubbing, and events. Additionally, Jones’s Instagram story highlights are the home of her favorite finds and serve as more inspo for the fashion-minded.
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Instagram: @laurenelizabeth
Beauty and style influencer Lauren Elizabeth is bringing the capsule wardrobe to new heights. When it comes to ‘it girl’ vibes and all the neutrals, classic prints, and solids, the Chicago-based influencer has it locked in. A lookbook for classy, chic outfits and accessories, Lauren Elizabeth’s Instagram is both sleek and inspirational.
Photography by: Sansho Scott / BFA.com
