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Solving The Value Dilemma in The Wellness Beverage Market

Thomas Herd | June 15, 2018 | Best of The Best

Here's how companies such as My Karuna are redefining wellness

One of today’s most visible trends has been the cultural shift towards wellness beverages. From fresh press juice stores popping up across every major American city to designated sections at supermarkets reserved for smoothies and elixirs, wellness beverages have become a staple of daily life for the aspirational, health inclined consumer.

However, the driving motive behind this large-scale cultural shift has been far less clear. Certainly, the vanity of being able to routinely afford and publicly consume an expensive wellness beverage plays a large role. Wellness beverages from trendy vendors such as Juice Press and Juice Generation typically retail for $10 or more and signature smoothies from specialty shops such as Kreation can exceed $20.

It’s very difficult to quantify how much value these products actually contribute to our lives. The fact is that on a cultural level, most popular wellness beverage products have become associated with status symbols than as stand alone health formulas, which may work fine for a portion of society but end up obscuring the take-away benefits for the mindful consumer.

Thankfully, some of the more conscientious leaders in the wellness beverage industry have started to realize the value dilemma facing mindful consumers and have presented concrete solutions.

One such solution can be seen with the whole plant wellness line My Karuna. Growing rapidly across St. Louis, Los Angeles, San Francisco, and now Chicago, My Karuna has prioritized the nutritional value of each of their beverages well above retail cost and trendy packaging.

Through its philosophy of mindfulness and compassion, My Karuna has created a well-rounded line of superfood, pre-biotic blends that each serve a unique functional purpose and that each impart immediate and tangible benefit to the end consumer.

For consumers of My Karuna, the driving force behind consumption is exclusively tied to performance, providing a refreshing alternative to the value dilemma faced with many other lines.

So if you’re seeking an affordable wellness beverage line that you can rely for peak health and performance, then look no further than My Karuna. And if you want the best of both worlds—premium product quality and cool factor—you’ll be pleasantly surprised to see that My Karuna has organically emerged as one of the most fashionable health trends in 2018, supported by an army of leading health authorities and wellness industry influencers.


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