An architectural illustration of the new boutique.
What time is it? It’s time to upgrade your style, and luxury watch retailer Tourneau/Bucherer has just the boutique for you.
Watch lovers and timepiece collectors will be pleased to hear that Tourneau/Bucherer has announced the return of its Rolex boutique, this time settling in a new location on Chicago’s famous Magnificent Mile.
“We are pleased to be opening our new Rolex Boutique in Chicago, in partnership with Rolex,” Ira Melnitsky, CEO Tourneau LLC and President of Bucherer USA, is quoted in a press release. “The new location, which has moved up two blocks on North Michigan Avenue, incorporates design elements of the landmark building while offering an inviting environment for our customers.”
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An official partnership with the Geneva-based Swiss watch manufacturer, the new space exudes a careful sophistication and elegance; an aesthetic that is not surprising for Rolex or Tourneau/Bucherer.
The 2,200-square-foot store is located in an Italian Renaissance-inspired building originally constructed in 1924. It features a sales lounge encased by American walnut wood ceilings and a unique display fixture in the center of the space, while the interior features thoughtful colors and patterns.
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Bucherer, the European retailer for fine watches and jewelry, acquired its American counterpart Tourneau in 2018. Both companies are committed to offering an unprecedented destination-shopping experience, and the partnership with Rolex is a means to deliver just that.
Tourneau counts more than 30 retail locations across the United States, and Bucherer boasts 36 boutiques across Europe and Switzerland. This latest location joins fellow luxury boutiques and storefronts from Coach, Patek Philippe, Gucci, Cartier and more along the Magnificent Mile shopping stretch. No doubt locals and tourists alike will make great use of the offerings, set to carry all the latest and greatest Rolex styles.
Visit this Tourneau/Bucherer Rolex boutique at 701 N Michigan Ave. The boutique is open and ready for your business. Learn more at tourneau.com.
Photography by: Courtesy of Tourneau/Bucherer
