The new Lincoln Park Lululemon offers a remarkable combination of meditation, yoga and fitness classes ($25); a healthy cafe; a community event space; country-clubworthy locker rooms stocked with Lulu’s new personal care line; and, oh yes, the latest in fashionable fitness gear. We talked with Lisa Ewing, director of retail design innovation, to get the scoop on this multipurpose retail space. 944 W. North Ave.
The Lincoln Park store includes Fuel Space, Lululemon’s first-ever restaurant. The cafe offers full coffee service (good for those early morning workouts) as well as locally sourced, seasonal food.
The neighborhood is known for low-rise warehouses. The design team wanted to expose as much of the building’s soul and infrastructure as possible.
The store donates 2% of class fees to I Grow Chicago, a local not-for-profit that works to help the Englewood neighborhood thrive.
The curvilinear form juxtaposes with the rigid industrial steel and concrete infrastructure of the space, which provides a visual cue that something different and special is located within.
The store has a sweat concierge to ensure that when a guest checks in, the team knows them, what they need and how to help.